Culture War hell has descended upon America once again with certain forces realizing how much money that can be raised when the LGBTQ community is attacked. Corporations are increasingly in the crosshairs of the war and pro-equality endorsements that seemed innocuous just a few years ago and now are red meat to anti LGBTQ bigotry. Most of the these hate filled cultural swells eventually die down and the money beg dries up at which point they move to the next target. Until the happens this Pride Month will be interesting and quite unlike others in the recent past.