Travel in general is not expected to rebound to pre-pandemic levels until 2023 or 2024. Many businesses will not survive. (The Wall Street Journal)

The travel industry will be one of the last to recover from the pandemic due to the inherent risk embedded in the services provided by the industry. Innovation will be key to the survival of tens of thousands of companies in the industry that must adapt or be discarded as collateral Covid damage. Even the most innovated companies may still succumb to long term industry shifts, like a business travel market that never fully recovers. Zoom meetings could spell the need for a complete industry overhaul.