Kamala Outspends Trump 20/1 On Some Online Platforms.
“Vice President Kamala Harris outspent former President Donald J. Trump by 20 to 1 on Facebook and Instagram in the week surrounding their debate, capitalizing on the moment to plaster battleground states with ads and to hunt for new donors nationwide.
The lopsided spending — $12.2 million to $611,228 on Meta’s platforms, according to company records — was hardly an outlier. Ever since Ms. Harris entered the race, her campaign has overwhelmed the Trump operation with an avalanche of digital advertising, outspending his by tens of millions of dollars and setting off alarm among some Republicans.
Four years ago Mr. Trump, then holding the White House, drastically outspent Democrats online early in the election cycle in hopes of gaining an advantage. Now Mr. Trump, facing a cash shortfall, is making a very different bet that emphasizes the unique appeal of his online brand, the durability of a donor list built over nearly a decade and his belief in the power of television.”
Kamala Harris has a tremendous online advertising advantage in a race that remains incredibly close by almost all measures. The disparity has raised alarms among GOP strategists according the ‘New York Times’. The online marketing has a far more broad appeal as more voters rely on cell phones for information and fewer watch traditional ‘evening news’ type shows associated with older generations. It remains unclear why Trump has essentially pulled out of the online advertising space, possible funding crunch being the most likely culprit.
