Blogging in a nutshell.
Best Practices
Original, longform writing is the way to Google’s heart. If you want people to find your blog and read it, you must first please Google. A combination of well written, properly formatted text and original media like pictures (especially pictures you take yourself) will go along way to bringing you organic search traffic.
Every picture you add should have a caption like this one. You can hide this caption if you like by clicking the editor pencil for the image, but you need to write one for SEO (and ADA) purposes.
A new text box below the image lets you continue where you left off with your writing. Blog posts should have at least 250 words - the more the better as long as the writing is high quality.
Referencing Other Articles
If you want to reference an article you read elsewhere, use a link instead of embedding. Embedding creates problems, especially with paywalls and displaying content like videos.
Another subheading
Don’t copy-paste much text though. You can take excerpts but make sure you don’t do too much, and instead link to the article and summarize in your own words and offer your own interpretation and commentary.
“Rewording and adding context is good for the reader and essential for SEO. Use the quote block to quote an article or person.”
Other SEO Considerations
Break up your text into easily digestible paragraphs and use headings to separate text into chunks.
