Tik Tok To Stick Around With Broader Implications.

Tik Tok is not going anywhere as the platforms popularity increases and becomes more engrained into society. (New York Times)

A TikTok spokeswoman cited a study claiming that TikTok drove $15 billion in revenue for small businesses in 2023, a figure that should be taken with a grain of salt because TikTok commissioned the study. But it’s clear just from scrolling through TikTok that many brands enjoy using it to spread videos demonstrating their quirky products.

I confess that TikTok videos prompted me to buy an overpriced tool for removing dog fur from car seats and an automatic scrubber for cleaning the kitchen sink.

As for so-called creators, the influencers posting TikTok videos that often go viral, the platform is typically more useful for self-promotion than for making money, said Alyssa McKay, an actress in New Jersey with more than 10 million TikTok followers. By Brian X. Chen New York Times’