Tesla Ran Circles Around The Big Three And Others Last Year.
Tesla, the Silicon Valley upstart car company is re-writing the auto manufacturing playbook one line of code at a time. (NY Times)
“Tesla and its enigmatic chief executive, Elon Musk, have said little about how the carmaker ran circles around the rest of the auto industry. Now it’s becoming clear that the company simply had a superior command of technology and its own supply chain. Tesla appeared to better forecast demand than businesses that produce many more cars than it does. Other automakers were surprised by how quickly the car market recovered from a steep drop early in the pandemic and had simply not ordered enough chips and parts fast enough.
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Global manufacturing took a whollup in 2021 that no one saw coming and no CEO had any experience navigating. Big unforeseen events have a way of creating new leaders who were able to adroitly monetize the charted waters and Elon Musk was one of those people who came out on the other end on top of the World. His ability to buck industry trends are generally criticized at the outset but then are lauded as brilliant new ways of doing business. The staid conservative auto industry is ripe for an overhaul and Mr. Musk seems intent on doing just that.
